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Dr. Jorge Barraza is Assistant Professor of Consumer Psychology at the University of Southern California (USC). Specializing in applying psychology and neuroscience to understanding and predicting consumer behavior, Dr. Barraza has published numerous articles on emotional engagement, prosocial motivation, and the use of stories to influence costly decisions.
Dr. Barraza is also co-founder and Chief Technical Officer at Immersion Neuroscience a consumer neuroscience consultancy that provides tools and custom research in order to quantify deeply immersive experiences. |
